Rugged

‘Rugged’ is a beverage company that provides a canned cocktail that doesn’t beat around the bush. A personalized letter mark logo along with a classic type choice and intriguing textures draw the viewer in, inviting them to indulge in a timeless old fashioned. This cocktail is canned for convenience for the average consumer who does not have the core ingredients for an old fashioned. What sets this old fashioned apart is the quality of the ingredients that make Rugged.